Happy Half-Birthday to Me!

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Today is my half-birthday. It just happens to fall on my father’s birthday (Happy Birthday Dad!). So, when I was growing up, I used to get “half-birthday” presents on his big day. Usually they were ViewMaster slides (remember those?).

Anyway, I thought this would be the perfect occasion to talk about using gifts and gift cards as a part of a company’s marketing efforts. One way to stand out from the crowd is to send cards on occasions that others are not sending them. For example:

Thanksgiving — thank your clients for their business

Chinese New Year — celebrate something new or tie a promotion to whatever year it is (this year is the Year of the Rat)

Daylight Savings Time — send a reminder when it begins or ends

Administrative Professionals Day — send a gift to your client’s administrative assistant

Halloween — Scare up some sales

and, my favorite:

Half Birthday! Send them a coupon for half-off something for their half birthday. I bet you’ll stick out in their mind!